Timelaps

Track brand health continuously with AI-explained dashboards.

What is Timelaps? Timelaps focuses on continuous brand tracking for marketers who want research-grade data without traditional agency cost or lag. It combines ongoing consumer surveys with an always-on dashboard and AI-generated insights so teams can see how awareness, consideration, purchase, and loyalty shift over time, understand brand associations and buying moments, and quickly interpret what the data actually means. Key Features: Always-on brand funnel tracking: Monitors awareness, consideration, purchase, and loyalty across your brand and competitors, refreshed monthly so teams see trends rather than one-off snapshots. “Moments” and mental availability mapping: Identifies the buying situations where the brand is top of mind, where competitors dominate, and where white space exists, inspired by Ehrenberg-Bass style category entry points. Brand associations and creative cut-through: Captures the imagery, attributes, advertising recall, and word of mouth that people link with your brand versus others, so marketers can see what is really landing. Category and buyer insight: Surfaces how people decide in the category, repertoire size, switching behavior, where they buy, plus demographics, income, household profile, location, psychographics, and media habits.